Luxe Scot – TV Advert 2025
01/12/2025
A defining moment for the brand and for luxury travel in Scotland
Luxe Scot has taken an exciting step forward with the launch of its new television advert, now airing across STV. This marks a proud moment for the business as it continues to push boundaries, shape new opportunities and showcase Scotland as a destination rich in luxury, culture and unforgettable experiences.
Much like the people behind Luxe Scot, the advert is warm, welcoming and full of character. It shines a light on what the brand truly represents. Not only exceptional vehicles and first class travel, but the wider world of Luxe Scot experiences. Whisky journeys. Private corporate events. Scenic escapes. Fine dining. Landmark hotels. The very best of the North East and beyond presented with style, care and authenticity.
The campaign captures the soul of the business. It reflects a team that works with purpose, a brand that has grown with ambition and a company built on the belief that Scotland deserves to be showcased at its finest.
“We are delighted to share this new chapter for Luxe Scot,” said Managing Director Alan Findlater. “The STV advert brings our brand values to life and shows the premium service our clients can expect. We are excited for audiences across the North East and further afield to see what makes Luxe Scot truly unique.”
The advert also highlights something deeply important to the Luxe Scot team. That luxury does not need to be complicated. It simply needs to be genuine, thoughtful and delivered by people who care. The message is clear. Scotland is a world class destination and Luxe Scot is here to reveal it in a way few ever experience.
And it’s still just the beginning.
The campaign will run on STV until the end of the year with further exciting announcements to come as Luxe Scot continues to grow its portfolio of exclusive tours, bespoke events and premium hospitality experiences.
When you know the difference, you choose it. The only way is Luxe.